Restaurant · Bayswater
Halepi
Putting a London Greek institution on the map for a new generation.
Overview
SABA built Halepi's social presence around Kosta, the owner, using personality-led reels, storytelling and authentic behind-the-scenes content to turn the restaurant's heritage into something audiences could connect with. When SABA started working with Halepi, they had just 3k followers on Instagram and no overall online presence.
Results
Halepi now consistently has queues out the door and has welcomed some of the world's most recognisable and influential people. Demand for its famous milk-fed lamb has doubled and, at times, tripled—leaving suppliers struggling to keep up. Kosta is now recognised in the streets across the UK and Cyprus, becoming an icon within the Greek Cypriot restaurant scene.
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